Male Grooming for Anuel AA x Reebok Capsule Campaign
Celebrating Latin Culture Through Bold Streetwear
I had the incredible opportunity to provide grooming and makeup artistry for Latin music superstar Anuel AA during his exclusive Reebok capsule collection shoot in Miami, Florida. This high-profile collaboration celebrated the intersection of bold streetwear, Latin culture, and global brand energy. I was honored to contribute to the creative vision, working behind the scenes to support the campaign’s iconic visuals.
On-Set Grooming for Celebrity Campaigns in Miami
As a Miami-based makeup artist and licensed esthetician, I specialize in on-location grooming for celebrity photoshoots, brand collaborations, and campaign work. For this shoot, I focused on prepping Anuel AA’s skin with a sculpting facial massage to de-puff and lift his features, followed by minimal complexion makeup that delivered a natural, photo-ready finish. The goal was to enhance his signature style—keeping his haircut, skin tone, and presence front and center.
My Approach to Men’s Grooming for Camera
Celebrity grooming is about balance—refining features without overpowering them. I used light coverage to even skin tone, anti-shine primers to reduce flash glare, and subtle facial hair detailing to define his look for camera. Every product was chosen to hold up under Miami heat and production lighting, all while maintaining authenticity to Anuel’s personal brand.
Explore the Reebok x Anuel AA Look
Scroll through the gallery below to see highlights from this dynamic shoot. Whether you’re working on a fashion capsule, live performance, or brand campaign, professional grooming is essential to producing strong visual content. Anuel AA’s look is a perfect example of how expert grooming supports both artistry and branding.